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A Competitive, saturated market can encompass a lot of uncertainties such as rival technologies, new capabilities constantly introduced and an array of marketing techniques to get users’ attention.
This means that creating a sustainable, competitive advantage becomes more crucial and more complex.
Here are 5 online tools you can use to discover – in seconds – information about your competitors that can aid you in building an immediate and sustainable competitive advantage:
- WayBackMachine | www.archive.org/web
WHAT IS IT
An internet archive that maintains screenshots of websites since 1996, exposing their content and structures throughout their lifecycle online.HOW TO USE IT
Utilize this tool to verify the development of a company and its products based on the site’s history. For example, you can see here Apple’s website on October 23, 1996 ( 23 years ago!) - RocketReach | www.rocketreach.co
WHAT IS IT
Enables you to uncover an individual’s email and phone number by inputting his or her LinkedIn profile URL, without having to invite them to connect on the social platform.HOW TO USE IT
Uncovering an email or phone number is a thread of information that can lead you to finding out more (including specifics on individuals across the internet). - Corporationwiki | www.corporationwiki.co
WHAT IS IT
Provides corporate transparency and historical data on companies and people. Any personal information associated with a registered company registered in the American National Corporation Directory lives in this database, including contacts, addresses, former associated companies, and more.HOW TO USE IT
Enables you to familiarize yourself with a corporation, map the organizational structure, and present your analysis on company management. With this tool, you can better learn about the people running a company you are looking into. - SimilarWeb | www.similarweb.com
WHAT IS IT
A digital market intelligence platform, which incorporates website traffic statistics and analytics. It compares websites digital behavior from various sources across the web.HOW TO USE IT
Allows quick identification of key competitors in the market and ranks your performance in comparison to your main competitors. With this tool, you can discover what sources generate traffic to your competitors’ sites – where they advertise or are advertised by others – whether through Google search, social media or other platforms. - Google Search by File Type | www.google.com
WHAT IS IT
Enables you to narrow your google search by file type. Useful for anyone looking for specific files on the web. For example, you can narrow down your search to display only PDFs, DOCs (Word) or XLS (Excel) files.HOW TO USE IT
By adding the words “filetype:[type]” before any search on Google, you will easily filter the results based on the file type you are looking for. For example, When searching for: “filetype:pdf Amdocs trading” on google, the first result is an internal letter (in a PDF format) addressed to Amdocs employees regarding Insider Trading.
Prediction is The Name of The Game
At Gabriel Intelligence, we utilize these tools and more in our day-to-day routine in order to help our clients make educated, strategic decisions to maintain a strong, sustainable competitive advantage.
Want to learn about the customized, competitive intelligence plans we offer that can help to keep your mind at ease? Check out our CI Services (in Hebrew) or simply contact us for more details.
